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On-demand = more designs, more styles, colors, and sizes — a win for everyone, environment included, as there's no product waste.
New Arrivals
Fresh inspiration.
consciously curated.
responsibly sourced.
Community, accountability, guest experts, water healing & dip hacks — MEMBERS ONLY.
we believe there's magic in the water
Welcome to Lake Effect Co., a water-loving brand focusing on intentionally-sourced clothing and accessories. We offer a carefully curated mix of nature-inspired items, whether our own designs or by makers with similar missions. We are swimmers, boaters, paddlers, wet dogs, sunset-chasers, risers-with-the-dawn, eagle-spotters, and pier-loungers, all sharing a love of our own version of a life connected to the water.
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We care about the humans who make what we sell. We care about the impact these items leave on the earth. We know there's always room to give or do more.
While we've taken many approaches — from being nearly 100% eco-friendly (product, fulfillment, etc.) to donating a portion of sales to the sum of nearly $10,00 in five years — what we've seen as most effective is this:
When you recognize that some of your greatest joys and your easiest healing comes from the water, you do everything you can to celebrate and protect it! You make the lasting, impactful change.
Our focus is on helping you create that moment through our inspired brand & product. Jump in!
